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Researchers will conduct interviews, collect surveys, observe prospects or current users, and review existing literature, data, or analytics.Then, iteratively throughout the design process, the research focus shifts to usability and sentiment.
Though researchers may specialize in specific types of interviews or tests, most are capable of conducting a wide variety of techniques.
With that in mind, research has two parts: gathering data, and synthesizing that data in order to improve usability.
At the start of the project, design research is focused on learning about project requirements from stakeholders, and learning about the needs and goals of the end users.
Second, if the researcher can accurately identify the user’s mental model, he or she can share this information with the design team, and design to accommodate the model.
Research on its own can be valuable, but in order to use the insights to inform design, it needs to be analyzed and ultimately presented to a larger team.