Dating service and

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Facebook plans to add a dating service, chief executive Mark Zuckerberg says, marking the first time the world's largest social media network has actively tried to help people form romantic relationships.

Shares of Match Group, the owner of popular dating app Tinder, fell more than 18 per cent on the news and was down 22 per cent at close.

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After you "unlock" an event you're attending or considering going to, you can view the profiles of others who have also unlocked that event.

Users can chat with each other through a private messaging feature that won't be connected to Facebook's other messaging services, Messenger or Whats App.

"I know a lot of you are going to have questions about this, so I want to be clear that we've designed this with privacy and safety in mind from the beginning," he said.

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The new dating feature was announced on the same day who allegedly used his internal access to stalk women through the social network.To cope with the blow to its reputation and step up its privacy, Facebook has been unveiling new privacy-focused features like "Clear History" and easier ways to control how much the social network knows about you. Facebook last week reported that sales rose in the first quarter of 2018, and it said it saw an increase in the amount of time people spent using its platform.Facebook, which announced the new dating tool during its F8 conference for developers this week, is betting that the majority of its users still trust the social network with their information, including intimate details about their romantic prospects. Though Facebook's reputation has taken a hit, it's nothing the company can't shake off, said Eric Schiffer, CEO of Reputation Management Consultants.A dating service could increase the time people spend on Facebook and be a "big problem" for competitors, said James Cordwell, an analyst at Atlantic Equities."But the initial functionality looks relatively basic compared to those offered by Match's services, so the impact Facebook has on the dating space will be down to how well it executes in this area," Mr Cordwell said.The dating service is being built with privacy in mind, so that friends will not be able to see a person's dating profile, Mr Zuckerberg said.

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